Nestlé Professional partners with Deborah Meaden

Nescafé B2B by Nestlé Professional recently gave small and medium businesses a unique opportunity to win bespoke insight and advice from serial entrepreneur and business guru Deborah Meaden.

Open to small- and medium-sized enterprises (SME) across all industries, the new programme saw seven lucky businesses win a seat at the table to discuss their business challenges relating to their sustainability journey, workplace wellbeing and business growth with Meaden and Nescafé B2B business experts. They had the opportunity to ask them face-to-face advice at a live filming studio with audience in Soho, London.

'Often overwhelming'
Katya Simmons, managing director of Nescafé by Nestlé Professional, said: “We know that there are common themes and challenges among entrepreneurs. By working with real businesses, we’ve been able to understand some of those challenges first-hand and offer thoughts, tools and advice that we hope will benefit the winners and through the campaign, reach the wider SME community.”

Meaden added: “Running a business can often be overwhelming and, at times, even a little lonely. There’s a lot to think about, from operating responsibly through to prioritising wellbeing for employees, all while focusing on growth targets and moving the business forward.

“Helping businesses develop and grow, based on my own experiences, is something I love to do. I look forward to seeing what the future holds for each of the winners.”

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