Frank Dale celebrates 30 years in foodservice

Frank Dale is celebrating its 30th anniversary with new branding and packaging.

Frank Dale is celebrating its 30th anniversary with new branding and packaging. The business dates back to 1994 when the Dale family from Norfolk diversified from farming to food – initially by baking quiche from a dozen farm eggs. Three decades on and it now uses 200,000 eggs every year.

The company is introducing new branding to give itself a more contemporary identity and invested in stronger, clearer packaging to make it easier for chefs and caterers to use. The change also supports the brand’s recent move to 100% clear recyclable plastic and to using 100% recycled board.

'Updated our branding'
Frank Dale managing director Edward Miles said: “How does the UK’s best known party food brand celebrate a milestone birthday? It’s too easy to throw a party. Instead, we wanted to further invest in this iconic brand, so we’ve updated our branding and invested in new packaging, while at the same time improving our sustainability and environmental credentials.”


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