Farnworth is new Bidfresh MD

Farnworth previously spent 16 years at Fresh Direct.

Bidcorp UK has announced the appointment of Andy Farnworth as the new managing director of its fresh food division, Bidfresh. He is replacing Brian Hall, who, after nearly 20 years at the company, is retiring this summer.

Farnworth previously spent 16 years at Fresh Direct, most recently serving as managing director for all of the UK’s fresh operations. He has already laid out some ambitious new targets, including aspirations to double the size of the business over the next five years.

'Focused, value-driven and passionate'
Andrew Selley, chief executive officer of Bidcorp UK, said: “Andy is a focused, value-driven and passionate leader with a great deal of experience in the industry, as well as maintaining excellent customer relationships. His work on strategy, operations, sales and marketing will be a great asset to Bidfresh and its independent brands.” 

Farnworth added: “It’s great to have joined such a successful business with a fantastic team of passionate experts. I feel incredibly privileged to lead the fresh team and to be the custodian of such terrific brands.”

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