FRA launches fresh new look
The FRA is a not-for-profit association of the best real farm shops and real farmers’ markets.
The national Farm Retail Association (FRA) announced the biggest brand overhaul in its 45-year history at the recent Speciality & Fine Food Fair. The FRA is a not-for-profit association of the best real farm shops and real farmers' markets from across the UK.
'A new chapter'
FRA chair Emma Mosey said: “Today marks the start of a new chapter for the FRA, which we are taking to the next level in bringing farm retailers and farmers markets together. It is vital to have one strong voice for the industry, to promote local food, low food miles and local producers to consumers, and to ensure farm retailers and farmers markets continue to thrive.”
Hugh Fearnley-Whittingstall, who is patron of the FRA, added: “I'm delighted to be joining the Farm Retail Association to celebrate the start of a new chapter for the association and to connect with the amazing farm retail community.”
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