Dobbies launches spring campaign
It is based on insight that people feel more optimistic in spring than during any other season.
The UK’s leading garden centre retailer, Dobbies, has unveiled a new advertising campaign, ‘Spring’s OUR thing’. Developed in partnership with creative agency elvis, it is based on insight that people feel more optimistic in spring than during any other season.
This idea is supported by research from Dobbies by Censuswide, which shows that 71% of Brits say being close to nature helps them relax. Some 41% of respondents, meanwhile, say that being in their garden brightens their mood.
Kirsty Rockey, head of brand for Dobbies, said: “We know that people feel more optimistic in spring than at any other time of year and that many are looking forward to seeing their gardens bouncing back to life.
“Our campaign demonstrates how liberating and rejuvenating being in touch with nature can be, and motivates customers to make the most of it. As champions of garden living, we want to remind people that Dobbies is the place to go for all they need to make the most of their gardens this springtime.”
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