Love British Food promotes British farming

As part of its 25^th anniversary celebrations, Love British Food brought together leaders from across farming, foodservice, hospitality, retail supply and public sector catering recently to experience a bespoke programme of activities at one of the country’s leading agricultural shows. At the centre of the day was a panel discussion titled ‘From farm to menu: Who shapes Britain’s sustainable food future?’

The debate was chaired by Alexia Robinson, founder of Love British Food, alongside Robyn Munt, vice president of the National Farmers Union. The panellists included Rob Cass, operations manager for Angel Hill Food Co/OCS, and David Chapman, executive director of UK Hospitality Cymru.

The discussion explored how farmers, buyers, caterers, suppliers and hospitality leaders can work more closely together to make British sourcing more practical, visible and resilient. The speakers emphasised that British sourcing goes beyond provenance by supporting sustainability, traceability, animal welfare, food education, resilience, quality and long-term confidence for producers. They also highlighted the need for greater collaboration between farmers and the foodservice sector, so producers understand the opportunities available and caterers can source British food with greater confidence and consistency.

'The conversation changes
Robinson said: “The day at the Royal Three Counties Show was about getting people into the heart of British farming. When caterers meet farmers, see the livestock, understand the standards and hear directly from the supply chain, t'he conversation changes.

“Love British Food has spent 25 years building connections from grassroots to industry. We are calling on the whole supply chain to engage with the campaign and use British Food Fortnight as a practical moment to put British produce at the centre of menus.”

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