Creed unveils 2026 Trends Report
The macro trend identified for 2026 is Accept the Challenge.
Creed Foodservice has launched its 2026 Trends Report, setting a bold agenda for the hospitality industry as it navigates another year of change and challenge – but also opportunity. Drawing on expert analysis, consumer insight and practical experience, it identifies six key micro trends shaping the UK’s out of home food and drink landscape – from digital disruption and economic pressure, to flavour exploration and wellness priorities.
The macro trend identified for 2026, meanwhile, is Accept the Challenge, which says that the UK’s hospitality sector stands at a crossroads. With consumer behaviour still reactive, strong economic headwinds lingering and expectations rising, operators must continue to adapt with both purpose and precision. Businesses need to move from just managing pressure to leading innovation.
‘Empowering operators’
Gabrielle Evans, insights executive for Creed Foodservice, said: “In 2026, the challenge isn’t just to endure, but to survive, thrive and lead the change with agility and bold thinking. Our mission is to empower operators with real insight and creative inspiration. This report is our rallying call for operators to Accept the Challenge.”
Rob Owen, executive business development chef for Creed, added: “Food innovation can feel like an overwhelming task for operators, but it doesn’t have to mean reinventing the wheel. Small changes with smart thinking can unlock big wins for businesses in this climate.”
To download the full report, visit: about.creedfoodservice.co.uk/insights-reports-trends.
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