Hospitality websites unhelpful for disabled users

Hospitality websites rank among the least accessible for disabled users and require the most improvements into 2026, according to new research. Anything from small font sizes to low colour contrast could prevent some website users from buying products or accessing critical services online.

The State of Accessibility Report by brand communications agency Warbox analysed Google’s Accessibility Scores for more than 1,200 UK websites across 14 sectors to reveal those that need the most improvement – and which are digitally inclusive. Hospitality had the second least accessible websites overall, with 70% needing improvements to be disabled user-friendly in 2026, well above the UK average.

‘Abandoned the checkout’
Tania Gerard, who is neurodivergent, said: “I've abandoned the checkout many times if I’ve found it difficult to make a purchase. But when accessibility is poor, customers don’t just leave a website; they form a lasting impression of that brand. It tells them the brand hasn’t considered their needs, which erodes crucial trust. Accessible design isn’t just about the compliance side; it’s about showing people they matter.”

Mark Fensom, director of Warbox, added: “Creating an accessible website doesn’t have to be expensive and it should be built in from the start. Some simple changes like adding image and video descriptions, making sure buttons are easy to spot and forms have the right labels, are a good place to start. A web developer can handle the technical side, but ultimately, it's a brand's duty to champion website accessibility for its customers.” 

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