Google leader to talk AI at GCA conference
Edoardo Bortolato heads Google’s large customer sales team for Italy, Spain and Portugal.
A member of the leadership team at Google’s Europe, Middle East and Africa HQ in Dublin will be speaking at the Garden Centre Association’s (GCA) Conference, which will be held at Carden Park Chester on 26th January 2026. Edoardo Bortolato, who heads Google’s large customer sales team for Italy, Spain and Portugal, will be speaking at the GCA’s 60th anniversary year event in a personal capacity about artificial intelligence.
'Improve the customer journey'
Ben Harrison, the GCA’s chairman elect and operations director for Haskins Garden Centres, said: “We’re delighted that Edoardo has taken time out of his busy schedule to be able to join us to give delegates some useful pointers. He will be speaking on how AI could help improve the efficiency of our businesses and/or improve the customer journey.”
Peter Burks, chief executive officer of the GCA, added: “It’s a coup for us to have an internationally renown customer sales expert, who is able to speak about AI, on our roster of speakers for our 2026 Annual Conference. We’re sure Edoardo will offer lots of interesting insights and hints and tips for our members to take away and use back at their garden centres after the event.”
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