Dobbies partners with Pennies
The UK’s leading micro-donation charity enables customers to make a 25p donation when paying by card or digital wallet at the garden centre till points.
Dobbies Garden Centres has announced a new partnership with Pennies, the UK’s leading micro-donation charity, enabling customers to make a 25p donation when paying by card or digital wallet at the garden centre till points. Launched during World Alzheimer’s Month, the introduction of Pennies offers Dobbies customers a simple, affordable way to contribute to Alzheimer’s Research UK every time they shop.
The launch builds on a series of activations over the course of the awareness month including the launch of a charity bulb collection, where £5 is donated from every pack sold; Dobbies colleagues running the Berlin Marathon;and donations collected from autumn, Halloween and Christmas event bookings. Over £30,000 has been raised since the launch of the Alzheimer’s Research UK partnership in March this year.
'Contribute to groundbreaking research'
David Robinson, chief executive officer of Dobbies and official Pennies ambassador, said: “Pennies has a proven track record in offering a safe, simple and affordable way for customers to donate in store, and we’re excited to see the impact we can have by offering this. Our aim is to contribute to groundbreaking research to find a cure for dementia.
“If 1,000 of our customers feel able to make a 25p donation, that will fund 28 hours of vital dementia research, which really would make a difference.”
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