Roadchef unveils first farm shop

Roadchef has announced the launch of its new farm shop, which is located at Sedgemoor Services Southbound on the M5. This marks the company's first venture into showcasing premium local artisan produce.

The new offering invites travellers to pause their journey and discover the finest food, drink and craft gifts that Somerset and the wider south west region has to offer. Sedgemoor Farm Shop showcases quality items from over 40 local Somerset producers.

Appreciating the countryside
Kevin Whitehouse, retail, procurement and supply chain director for Roadchef, said: " Normally people on motorways drive through the countryside but don't take the time to appreciate it. Our farm shop changes that by offering visitors a genuine taste of Somerset – from artisan honey to locally baked goods. It's a chance for visitors to celebrate the county's rich food heritage and connect with local producers before continuing their journey."

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