Industry urged to support British Food Fortnight

Love British Food is calling on hospitality venues to join this year's national campaign to celebrate the best of the nation’s food. From 26^th September to 12^th October, British Food Fortnight provides an opportunity for hospitality businesses to attract customers by offering homegrown dishes using seasonal and locally sourced ingredients. 

The theme
As part of this year's theme, 'Strengthening the roots that bind us', the campaign encourages businesses to participate by promoting British-sourced produce on their menus, supporting local producers and offering customers a memorable dining experience that highlights the UK's heritage. 

"At its heart, the campaign is about bringing communities together through shared dining experiences," said Alexia Robinson, founder of the initiative. "The hospitality sector plays a crucial role in connecting people to the origins of their food." 

This year's campaign is built around three key pillars – Grow British, Cook British and Champion British – designed to inspire hospitality businesses to make British food the focal point. 

Businesses are encouraged to get involved by offering British-themed menus, running special promotions and highlighting local suppliers throughout the period. Participating venues can access digital toolkits, recipe ideas and promotional materials to help them showcase their British food offerings and increase foot traffic throughout the campaign. 

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